SBWH #084 - This Podcast Will Hurt...But Only If You Believe It Will: The Placebo/Nocebo Effect

Todays episode is all about the placebo effect and its evil twin, the nocebo effect. The mere fact that these two phenomenons exist demonstrates the true power of the human mind. And get this, for any medical drug to go to market it must perform better than a placebo in a randomised control trial! That's right, even the trillion dollar medical market and the advances in modern science still use the power of the human belief as the baseline for healing. The power of positive or negative thinking is a real, tangible thing and it is the most effective drug you can take. Remember, as Henry Ford famously said, 'Whether you thing you can, or you think you can't, you are right'

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